Where does marketing finish and sales start? Do you ever get confused between the two?

This workshop will explain the different objectives of both sales and marketing and how they work together.

Even more importantly we will look at individual businesses, discover how many customers we need and establish the manner and type of marketing activity required to meet some very different sales objectives.

With an expert teacher, with more than 30 years in the field, this course will teach you:

  • Branding
  • Finding a gap in the marketplace
  • Research
  • Knowing your customer
  • Appropriate marketing channels
  • Sales strategies
  • ... and much more!